We offer scalable solutions designed to bridge gaps in sports organizations—connecting teams with their future fans, customers, and staff. With expertise in human development, diversity, and innovation,
“We are building meaningful connections in sports. We create inclusive environments where everyone feels seen, heard, and valued.” By Sara Salam
Sports should be a space where everyone feels seen, heard, and valued. Whether you’re an athlete, fan, or industry professional, the ability to connect and belong shapes your journey. Let’s bridge the gaps and create a more inclusive sports community together.
How do I see myself in this space?
Can I connect with the people around me?
Can they see and relate to my journey?
Learn how to foster inclusivity and expand your reach in sports.
Empower teams with adaptable strategies for long-term success.
Break language barriers and enhance communication.
With over 11 seasons in sports, 6 design projects, and a World Championship win, Sara brings firsthand industry knowledge and a deep understanding of how identity shapes connection. She has worked with major sports organizations like the Boston Red Sox, LA Clippers, and Sharks Sports & Entertainment, leading initiatives in diversity, inclusion, and belonging.
At age 22, Sara’s first job out of college was a customer service role in the ticket office of the Boston Red Sox. She loved sports and always found the industry a forward-thinking and progressive business, in addition to being a unifying force amongst people. After one season, she was promoted into a role in Human Resources. The HR function allowed her to do what she enjoys most (aside from writing, of course): to educate and develop people. Sara believes all human beings should feel safe and empowered in pursuit of their dreams. In the corporate setting, HR was the best place for her to do that.
After another four seasons with the Red Sox (including a 2013 World Series Championship!), Sara accepted an opportunity to become the HR Manager for the LA Clippers.
“In 2022, Sara joined Sharks Sports and Entertainment as their first Director of Diversity, Inclusion and Belonging. This role is the perfect blend of her interests in helping people make connections to themselves and co-create opportunities for business as well as personal growth.”
Each of Sara’s works speak to the underlying theme that facts are facts but truth is personal. Sara calls on her own life experiences to tell stories about how she discovers the truth about truth, and shares these findings with her readers. When Sara isn’t writing or reading, she can be found walking on the beach with her red husky Neela, taking a yoga class, or adventuring to new places- all sources of inspiration for her books.
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